In today’s digital age, businesses must adapt to the ever-evolving landscape of marketing strategies. One of the most significant shifts in recent years has been the rise of digital marketing, which utilizes technology and digital platforms to reach a wider audience. Digital marketing has become essential for businesses of all sizes, from small start-ups to large corporations. In this blog, we will explore two of the most crucial statistics that highlight the importance of digital marketing: the high percentage of local searches done on smartphones and the popularity of online video consumption.
78% of local searches are done on smartphones
With the widespread availability of smartphones, people are increasingly relying on their mobile devices to search for products and services in their local area. In fact, a recent study found that 78% of local searches are done on smartphones. This means that if your business is not optimized for mobile, you may be missing out on a significant portion of potential customers.
Having a mobile-friendly website is crucial for businesses in today’s digital age. A mobile-friendly website is one that is optimized for smaller screens and allows for easy navigation on mobile devices. By ensuring that your website is mobile-friendly, you can provide a better user experience for potential customers and increase the chances of converting them into paying customers.
In addition to having a mobile-friendly website, businesses should also consider utilizing mobile advertising. Mobile advertising is a form of digital advertising that specifically targets users on mobile devices. This type of advertising can be highly effective since it allows businesses to reach potential customers while they are on the go. Mobile advertising can take many forms, including social media ads, search engine ads, and in-app ads.
82% of people watch videos online
Online video consumption has exploded in recent years, with 82% of people reporting that they watch videos online. This includes everything from short-form content on social media platforms like TikTok and Instagram to longer-form content on streaming services like Netflix and YouTube. For businesses, this presents a significant opportunity to reach potential customers through video marketing.
Video marketing can take many forms, including product demos, how-to videos, and brand storytelling. By creating engaging and informative videos, businesses can build brand awareness, drive traffic to their website, and increase the chances of converting potential customers into paying customers. Video marketing can be highly effective since it allows businesses to showcase their products or services in a way that is both entertaining and informative.
One of the biggest advantages of video marketing is its ability to evoke emotion. By using storytelling and visual imagery, businesses can create an emotional connection with potential customers. This emotional connection can help build brand loyalty and increase the likelihood that customers will choose your business over competitors.
In addition to creating videos for social media and other platforms, businesses should also consider utilizing video in their email marketing campaigns. Including videos in emails can increase open and click-through rates, as well as provide additional opportunities to showcase products or services.
50% of searches are voice search
Voice search has exploded in popularity in recent years, with the rise of virtual assistants like Siri, Alexa, and Google Assistant. As of 2021, it’s estimated that around 50% of all searches are conducted via voice search. This trend is significant for digital marketers because it has implications for the way they optimize their content.
When users conduct a voice search, they’re more likely to use conversational language and ask questions, rather than using short, direct keywords. As a result, digital marketers need to optimize their content for long-tail keywords and focus on answering questions that users may have. This requires a shift in mindset and an understanding of how users are using voice search to find information.
Another factor to consider is that virtual assistants often provide only one answer to a user’s query, rather than a list of results like a traditional search engine. This means that businesses need to work hard to ensure that their content is optimized for voice search and that they’re the first answer that users hear.
Digital marketers can optimize their content for voice search by including natural language queries and long-tail keywords in their content. They can also use structured data markup to make their content more accessible to virtual assistants and increase the likelihood that their content will be featured as a top answer.
62% of companies have witnessed incremental sales volume after designing a mobile-friendly website
In today’s world, having a mobile-friendly website is no longer optional. With the rise of smartphones and tablets, more and more people are accessing the internet on mobile devices. In fact, in 2021, it’s estimated that mobile devices account for around 54% of all internet traffic.
Having a mobile-friendly website is crucial for businesses because it impacts how users perceive their brand and their ability to convert visitors into customers. If a website isn’t optimized for mobile devices, it can lead to a poor user experience, slow loading times, and lost sales.
A mobile-friendly website should have a responsive design, meaning that it adapts to the screen size of the device it’s being viewed on. This ensures that users can easily navigate the site, regardless of the device they’re using. It should also be optimized for fast loading times, as users are more likely to abandon a site that takes too long to load.
In addition to having a mobile-friendly website, businesses can use digital marketing to drive traffic to their site and increase their conversion rates. For example, they can use search engine optimization (SEO) to improve their website’s ranking in search engine results pages (SERPs) and drive more organic traffic to their site. They can also use pay-per-click (PPC) advertising to target specific keywords and drive more targeted traffic to their site.
Another way that digital marketing can help businesses increase their sales volume is by focusing on conversion rate optimization (CRO). CRO is the process of optimizing a website to increase the percentage of visitors who take a desired action, such as making a purchase or filling out a form. By using tactics like A/B testing, heat mapping, and user feedback, businesses can identify areas of their site that need improvement and make changes to increase their conversion rates.
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