ORM is the practice of monitoring and improving a brand's image online by addressing negative content, promoting positive reviews, and engaging with customers.
What is the role of ORM in digital marketing?
3M’s of ORM
The 3M’s of ORM provide a structured approach to managing and improving a company’s online presence effectively. These 3M’s are:
1. Monitoring 2. Management 3. Mitigation
How to Analyze Your Online Reputation
1. Search for Your Brand Online
2. Monitor Social Media
3. Check Online Reviews
4. Use Reputation Monitoring Tools
5. Read Blogs & Forums
6. Monitor Your Competitors
How Is Online Reputation Management Different From PR?
ORM deals with online feedback and visibility, while PR handles the overall public image, often through media and public events.
The Linkage Between ORM and SEO
ORM and SEO work together to shape your online presence—ORM manages your brand’s reputation while SEO optimizes content to ensure positive results are more visible in search engines.
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