Google's New Support for Product Variant Structured Data
NEW UPDATE2024
What's New:
Google enables structured data for product variants in Search results, enhancing shopping experience with size, color options. Works alongside Merchant Center feeds, including automated ones.
Who Benefits:
Merchants who sell products with variations (apparel, shoes, electronics, etc.) can leverage this to increase product visibility and potentially improve click-through rates.
How it Works:
Merchants utilize Schema.org's ProductGroup type to group product variants under a single "parent" product.
Three new properties are introduced:
1. has Variant
2. varies By
3. product Group ID
Resources:
Google offers detailed docs and validations for single-page and multi-page variant sites. Updated Search Console and Rich Results Test include validations for monitoring product variants structured data.
Next Steps:
Merchants leverage new documentation and tools for product variant structured data implementation. Google Search Central Community and social channels offer support for inquiries.
For more Updates? Get in touch now!Call: +91 9111162909Website: www.seosurfer.in