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Samsung Played Strategically To Win Over Apple’s New Launch

Samsung has been playing party-pooper for Apple since many years now. It’s like Apple is doing something great, launching something new :

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And then Samsung creeps up from nowhere and pounced on them using Adwords

So, what did they do last night when the Apple Keynote event was on?

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They cleverly used Google AdWords (and probably spent a lawwwwt of money), and did this. When the entire world was googling for iPhone 6S, they added their own little magic to the internet.


Keynotes of Apple’s Event

Apple has held a launch event in San Francisco to unveil new products including the iPad Pro, which can be used with the new Apple Pencil, as well as revamped Apple TV and its latest smartphones, the iPhone 6S and iPhone 6S Plus. Here’s what they launched and what you need to know.

iPad Pro

iPad Pro
iPad Pro Photograph: PR

Apple has announced a larger iPad with a 12.9in screen. The width of the Pro is the same as the height of the iPad Air. Its screen is 2732×2048 pixels, the body is 6.9mm thick and it weighs 1.57lb.

It has an A9X chip, 1.8 times faster thank the iPad Air 2. Apple says the battery will last 10hrs. The iPad Pro starts at $799 for the 32GB model and goes up to $1079 for a 128GB with 4G.

The iPad Pro will be compatible with the new Apple Pencil, a powered device which will need recharging and costs $99.

Apple Pencil
Apple Pencil. Photograph: PR
The point of the Apple Pencil
The point of the Apple Pencil. Photograph: PR

The announcement of the pencil was made without a nod to Apple founder Steve Job’s mention of a stylus eight years ago.

A full sized Smart Keyboard will be attachable to the iPad Pro and cost $169.

Smart Keyboard and the iPad Pro.
Smart Keyboard and the iPad Pro. Photograph: PR

iPhone 6S and 6S Plus

iPhone 6S available in four colours
iPhone 6S available in four colours. Photograph: PR

The iPhone 6 and 6 Plus get bumped to the “s” versions, adding a new colour – rose gold – as well as 3D Touch.

There’s a new iSight camera with 12 megapixels, 50% more than before. It’ll be able to film 4K video and the phones come with an A9 processor. It comes a 5-megapixel FaceTime camera, for high quality selfies.

3D Touch is a new pressure sensitive screen which recognises gentle and forceful touches to do different things on the phone. 3D Touch can be used to more quickly preview images.

3D Touch being used to preview a selfie.
3D Touch being used to preview a selfie. Photograph: PR

Apple are also lunching an Android app to help users switch to iPhones, which will be available in the Google Play store. The iPhone 6S and 6S Plus continue to start at 16GB size and are being released at the same prices that the 6 and 6 Plus launched as. The 6 and 6 Plus will continue to be sold, but there’s no “c” version in this time around. In the US, you’ll also be able to subscribe to the iPhone upgrade programme: pay $32 a month and get a new iPhone every year, AppleCare included.

The new iPhones will be available from 25 September with pre-orders from 12 September.

Apple TV

Apple TV comes with voice search.
Apple TV comes with voice search. Photograph: PR

Apple TV has been revamped to include voice search, a touch surface remote control and an App Store. Apple Music has also been added to Apple TV.

Apple TV comes with a new based on iOS called TVOS. Apple’s hoping developers will build apps for it like they do for iOS.

Apple plans to bring console games to Apple TV, with the new Guitar Hero coming to the new OS, as well as casual games which are popular on phones, like Crossy Road. The new Apple TV will be available in October in 32GB and 64GB versions costing $149 and $199.

Guitar Hero on Apple TV
Guitar Hero on Apple TV. Photograph: PR

Apple Watch

Apple Watch Hermes
Apple Watch Hermes. Photograph: PR

WatchOS 2 will be coming on 16 September. Meanwhile, Apple have done a partnership with Hermes and it has added more colours and bands to the range.

It also says there are 10,000 apps available for the Apple Watch and will soon be getting a Facebook Messenger app.