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How to Repurpose existing content into new formats

In today’s fast-paced digital world, creating high-quality and engaging content is essential for any business or brand to succeed. However, constantly coming up with new content ideas can be challenging, time-consuming, and expensive. This is where repurposing existing content into new formats can be an effective strategy.

Repurposing content involves taking existing content and transforming it into different formats, such as videos, podcasts, infographics, and social media posts. This approach can save time and resources while still providing valuable and engaging content for your audience. In this blog, we will discuss how to repurpose existing content into new formats effectively.

Step 1: Analyze your existing content

The first step in repurposing content is to analyze your existing content to identify pieces that have performed well and have the potential to be repurposed. Look at your website analytics to see which blog posts have received the most traffic, engagement, and shares. Additionally, look at social media analytics to see which posts have received the most likes, comments, and shares.

Step 2: Determine the new format

After identifying the content pieces that have performed well, determine the new format that will best suit the content. For example, if you have a blog post that has received a lot of engagement, consider repurposing it into a video or a podcast. If you have a lot of data in a blog post, consider creating an infographic.

Step 3: Adapt the content

The next step is to adapt the content to fit the new format. For example, if you are repurposing a blog post into a video, you will need to adapt the text into a script and create visual aids to accompany it. If you are repurposing a blog post into an infographic, you will need to identify the key points and data and present them in a visual way.

Step 4: Promote the new content

Once you have repurposed the content into a new format, it is important to promote it on your website, social media, and other marketing channels. This will help you reach a wider audience and increase engagement.

Here are some specific ways to repurpose existing content into new formats:

Blog posts to videos

  1. Transforming blog posts into videos is a great way to reach new audiences and provide more engaging content. To do this, identify the key points in the blog post and create a script for the video. Use images or animations to accompany the text and create a visually appealing video.

Blog posts to infographics

  1. Infographics are a great way to present complex data or information in a visually appealing way. To create an infographic from a blog post, identify the key data and points and use graphics and visual aids to present the information. Use tools like Canva or Piktochart to create professional-looking infographics.

Blog posts to podcasts

  1. Repurposing blog posts into podcasts can be a great way to provide valuable content for your audience on-the-go. Identify the key points in the blog post and create a script for the podcast. Use sound effects and music to create a professional-sounding podcast.

Social media posts to blog posts

  1. If you have social media posts that have received a lot of engagement, consider turning them into a blog post. Use the comments and feedback on the social media posts to create a more in-depth blog post. Use the social media post as a starting point and expand on the topic. Related: Generate content from Social Media

Webinars to videos

  1. Webinars are a great way to engage with your audience and provide valuable information. However, not everyone has the time to attend live webinars. Repurposing webinars into videos can provide a way for people to access the content on their own time.


1. How would you measure the performance of your content marketing? Can you describe examples of good content you have implemented?

Making the world aware of what you have to say is only half the battle. Candidates should be able to track social media shares and use Google Analytics to assess the effectiveness of each piece of content they create.

For a content generation, candidates must be able to define “success.” A good indicator of their comprehension is if they use words like traffic, repeat visits, retweeting, liking, and SEO in their responses. In addition, it’s much better if they share specific examples of their own accomplishments in such fields.

Related: Content marketing for Local Businesses

2. What will be one of your favorite examples of a company that is getting content right? What kind of content do you think is lacking in this industry?

When it comes to content marketing, self-education is essential to stay on top of the latest trends and developments. Marketing blogs, social media algorithm adjustments, and reading widely on marketing can be listed as ways for candidates to stay up to date on the industry.

3. What is the most important thing that must be included in a content brief?

The outline is the most crucial part of a content brief. Placement of headings and targeting related keywords should be mentioned clearly in the brief. The writer is free to add their own thoughts and ideas to the extent that the brief allows. Content briefs, on the other hand, are always able to provide the basics.

4. What is your thought process about content strategy? What must you look out for, in what sequence?

What the content is trying to communicate, who it is aimed at, and how it will be viewed all play a role in determining how the information should be written. 

When interviewing candidates, look for a wide range of editorial expertise, such as creative, newsroom, and branded content. If you’re a smart content strategist, you’ll know that different purposes call for different kinds of writing. Be on the lookout for 5their ideation journey as they polish, package, and distribute the material to reach their target audience and accomplish their goals.

5. Which content assets have you previously contributed to?

Knowing this will provide you a sense of whether they are familiar with the textual content types that your organization uses. Fewer areas of expertise will be available to a weaker applicant in terms of writing. According to what type of role your firm is searching for, this question might help you determine if the person you’re interviewing is a good fit for the position.

6. How do you stay abreast of the latest developments in the content marketing world?

When it comes to content marketing, self-education is essential to stay on top of the latest trends and developments. Marketing blogs, social media algorithm adjustments, and reading widely on marketing can be listed as ways for candidates to stay up to date on the industry.

7. When analyzing the success or failure of a content marketing campaign, what metrics do you consider?

Weak answers don’t focus on the metrics that matter and don’t understand content strategy. Better answers include references to KPIs more closely linked to business strategy, which implies that they may develop content with those objectives in mind. SEO-related terms, page views, visits, lead creation, and brand awareness are just a few examples of possible keywords. 

8. How do you market your content after its publication?

This test aims to determine whether or not a candidate can look beyond the written word and develop a strategy for promoting their work. The best applicants will create a marketing strategy and execute it, including posting it across several social media platforms, repurposing it in outbound newsletters and emails, and enlisting the help of industry influencers to help spread the message.