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How The Social Media Is Affecting Travel Industry?

Social Media has made a huge impact on essentially every major industry across the world, and the business of travel and hospitality has reaped the great rewards.


Some Facts:

  • 84% Tourism professionals reply on Facebook to promote their business
  • 45% of marketers in the travel industry use Twitter for lead generation card.
  • 30% have used mobile apps to find hotel deals
  • 29% of travelers have used mobile apps to find flight deals.
  • 92% prefers recommendations from friends and family, above all other forms of advertising.
  • 75% of travelers use social networks to find some type of shopping related deals
  • 30% specifically seek out travel-related deals
  • 52% of Facebook users said their travel plans were affected by seeing friends pictures of trips
  • 48% stuck with their original plan after checking out what was being said on social media channels is different than the reality.
  • 33% went onto change their hotel
  • 7% altered their entire trip by changing destinations
  • 74% of travelers write reviews because they want to share the travelling experience
  • 98% find Trip Advisor reviews to be the most accurate
  • 53% of travelers, will not book a hotel that doesn’t have any review.
  • 70% of global consumers say that online reviews are the most trusted form of advertising.


Conclusion: Approximately, 1/5th of leisure travelers worldwide turn to social media platforms for travel planning and that is followed by Restaurants 17%, Hotels 23%, Attractions 21% and Vacation Activities 22%.

Original Post: http://visual.ly/how-social-media-affecting-travel-industry