Google’s New Hacked Classifier Misclassifies Some Web Sites As Hacked

Google has released a new hacked page classifier for its search results that had a bug leading to “a small number” of sites being misclassified as hacked. This morning, I noticed an unusual number of complaints in the help forums with complaints that their hacked-free sites were labeled by Google as “this site may be hacked.” […]

Opportunities For 2015 Omni-Channel Success In Paid Search & Beyond

SEM Opportunities For 2015 Omni-Channel Success In Paid Search & Beyond That online marketing stalwart, search, is in the midst of change, and columnist Matt Ackley from Marin says change equals opportunity. Matt Ackley on February 19, 2015 at 9:00 am 626 More omnichannel 2014 was a big year for search marketers – especially for […]

Competitive Bid Opportunities Arrive On Bing To Help Advertisers Analyze Themselves Against Rivals

Over the past six months, Bing has helped advertisers spend more effectively, not necessarily by offering more ad options or units, but by adding better competitive tools. Last summer, Bing launched Auction Insights in the U.S. with a global launch last week. Today, Bing has simplified the functionality with new “Competitive Bid Opportunities.” Advertisers will […]

Local Businesses: How To Get Good Online Reviews That Build Business

Good reviews on sites like Google and Yelp can entice people to check your business out, improve conversions, and potentially help organic search engine rankings. In this article, I’ll show you how to generate a continuous flow of good online reviews that should help your local business. Why You Want Good Reviews Reviews Stand Out in […]