Being an SEO I have always been asked about the techniques that I use in daily life for handling SEO campaigns.
Some say these techniques and industry people, recruiters call them metrics.
Simply, these are the ways one PRO use to monitor the progress and spy competitor’s work.
Majestic and CognitiveSEO provides a spectrum of metrics to check the backlinks where it is coming from, what type of website where these have been built etc.
However, I prefer to check these metrics for backlink analysis:
- Link Distribution Ratio: Link to homepage and rest of the website.
- Hyperlinks created using exact keyword, Synonyms and similar text.
- Domain Authority (DA)
- Page Authority (PA)
- Trust Flow
- Citation Flow
- Total Number of C-class IPs
- Total Unique Linking Domains
1. Link Distribution Ratio
Organically or naturally, most links points towards a homepage only, as it’s the main page of the website and face to the world. The Link distribution ratio tells us the ratio of backlinks pointing towards homage and the rest of the internal pages of a website.
This ratio should be balanced across the website. Domains that have balanced Link Distribution Ratios tend to have engaging content. And also link equity is spread more evenly.
2. Exact Match, Synonyms & other Anchor Text
Hyperlinks created using exact keyword, Synonyms and similar text.
For example – If you want to rank with a particular keyword like “digital printing services” and your SEO is creating backlinks with this exact keyword across the web. Then, be ready to get caught by PENGUIN. As it is natural that your website would get linked to this keyword only, but due to this same notion SEO’s have started creating links in bulk to get results faster.
Now, it should be changed to the other anchor texts as suggested above.
3. Domain Authority (DA)
Moz had introduced DA (domain authority) The data used for this metric comes from Moz’s own link data. I like using this metric to quickly judge the domain as a whole.
4. Page Authority (PA)
PA is also from Moz and combines many of the same data sets that DA uses. The big difference though is that this metric is on the page level. Because of that, PA is similar to PageRank or Majestic’s AC rank. I like using this metric when determining the value of a page in a relative context.
5. Trust Flow
Trust flow is also from Majestic, and it also is similar to PageRank, except this metric is based on a data set of hand curated domains that reflect trust. The metric is then calculated by analyzing the relationship between the target page and the domains in the data set. How close is the target page linked to the curated list? Answering that question can help understand a level of trust that you can’t find with any other metric.
6. Citation Flow
This metric comes from our friends at Majestic SEO. To put it simply this metric is similar to Google’s PageRank in that it analyzes the incoming equity of each link. Each link is given a metric and each contributes to a larger picture of the target page’s authority.
7. Total Number of C-class IPs
Many advanced SEOs have known for a while that two links that share the same C-class IP address are not as strong as two links that have different C-class IP addresses. This is because when different domains share the same C-class IP it means that they are on the same server. Which can also mean that they are owned by the same person. Therefore links that share the same C-class IP are slightly devalued to negate the presence of manipulative networks. Therefore, backlink profiles with high numbers of C-class IPs do better.
8. Total Unique Linking Domains
This metric is similar to the C-class IP one, except we are looking at the number of links from unique domains. This is a value metric to understand because it can articulate the number of entities involved. For example, you might have 200 links, but 145 of those might all come from one domain. Which means you might only have around 56 unique domains. That’s 56 unique “people” linking to your site. That’s a big difference than 200.