Are you looking for blog post ideas?
Would you like some direction to inspire your editorial calendar?
Although it may be challenging to come up with new blog post ideas, there’s a lot you could write about.
In this article I’ll share 10 ideas to inspire your business blog content.
#1: Answer Common Questions
All businesses, regardless of industry, have their own frequently asked questions. These are either directed at the owner or manager, the sales team or customer service employees.
Rather than have your team answer these 10 or 20 common questions over and over again on the phone, in person or through email, turn them into blog topics.
Answering your customers’ FAQs through blog posts is not only a time-saver, it may lead to additional sales down the road.
#2: Create a “How-To” Post
For example, this men’s formalwear company created this blog post with images on how to tie different styles of neckties.
#3: Make an Announcement
It’s important to limit promotional content on your blog, just as it’s important to limit your promotional content on social media.
Posting company announcements on your blog also makes that news more shareable on social media.
#4: Host a Q&A
Q&A posts change up your typical blog post content, while providing a more personal angle on your business, brand or industry.
The Q&A format is a nice change of pace from typical essay posts for the writer, as well as the readers.
#5: Feature an Employee
This blog post approach is a win-win. When you feature employees who go the extra mile or highlight their accomplishments, it also serves to bolster employee morale.
#6: Review a New Product
To maintain your status as an expert in your field, you need to provide your readers with the latest news and information. Do product reviews to keep your audience informed.
Companies are always trying to improve their products, and release the latest versions to the marketplace on a regular basis. It’s especially true in the tech world, though it does apply to a variety of industries.
Publishing reviews of products related to your business provides customers with valuable information on the pros and cons. It also helps them make informed buying decisions. If they choose to buy the product from you, that’s even better.
#7: Compare Products
Product comparisons are similar to product reviews.
When customers or potential customers narrow down their buying decision to two different choices, they look to experts to guide them. Write blog posts that compare popular products to one another.
Blog posts discussing product comparisons aid customers in making their final decisions.
#8: Educate Customers
If you feel like your industry isn’t exciting enough to blog about, think again. People constantly search the Internet for information on all topics that impact their lives, no matter where it lands on the “excitement” spectrum.
#9: Compile Top 10 Lists
People love lists. Lists concisely assemble a lot of information into one place. Whether they consist of top websites, products, resources or tips, lists serve as a resource guide for your readers.
#10: Re-purpose YouTube Videos
Give videos new or extended life on your blog. Re-purpose old videos and then create new ones with your blog in mind.
Some Final Thoughts
Experts, use these blog post types for inspiration. Find interesting ways to share your knowledge about your company and your industry in a variety of blog formats, and you should never be at a loss for words.
What do you think? How do you generate ideas for your blog? What types of posts do you write? Which posts do your readers respond to most?
Share your experience and advice in the comments.